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Hiring

Hiring
Marketing (ORIGINAL VERSION)

Marketing

We break our year into three seasons with tickets for each season going on sale together.

We will work with you to help you promote your show, please contact us via email at marketing@jrtheatre.co.uk if you wish to discuss any aspects of promoting your show.

For the first seven days, we provide priority booking for the Friends of the Joseph Rowntree Theatre.

Season

Friends priority

booking period

Public Release Copy Deadline
February  - May 1 - 7 December 8 December 1 November
June - September 1 - 7 April 8 April 1 March
October - January 1 - 7 August 8 August 1 July

Season Launch

Subject to all information being provided by the copy deadline your show will be included in our season launch communication.


Local media Contacts

We have compiled a list of key contacts in the local media Publicity Contacts for you to use when promoting your show.


Brochure
Produced three times a year, 7,500 copies are printed and we post 2,500 to our theatre’s database.

You receive a quarter page entry in the brochure, this can be upgraded to a full page to match the space provided to our weekly hirers.

Weekly hirers receive a full page as part of their package which can be upgraded to two pages as a spotlight on your production.


images

You will need to provide us with one bold, text free landscape image of high quality. The focal point of the image must be in the centre of the space.

The image should be at least 3898 pixels x 2598 pixels

We will use these images across all our marketing activities. Check the full specification here for details of size, shape and file format.


Posters and Leaflets

REQUIRED: 2x A1 posters for the foyer and outdoor display are required. 
OPTIONAL: Leaflets should be A5 or 1/3 A4. (100-200 copies recommended)

We will display your material when received and subject to space being available. We update the poster displays each Monday.


Social Media

Our social media profiles are:

www.twitter.com/jrtheatre

www.facebook.com/jrtheatre

www.instagram.com/josephrowntreetheatre

Follow, Mention and Tag

Encourage your performers and supporters to follow us. Mention and tag the Joseph Rowntree Theatre in all your posts so we can share this information.

Share, Retweet

Share or Retweet our posts to help spread the word, about your production.

Message us

Message us on Facebook and Instagram with your pictures, or tag us in them and we will share them. Posts with pictures get read twice as often as those without.


WEEKLY HIRERS

In addition to the services outlined above, weekly hirers also receive the following additional marketing support.

Brochure

As a weekly hire, your space in the brochure is increased to a full page, the top half of the space is an image with the information about the show below.

Regular Audience Communication

Your production will be included within our regular weekly communications including:

  • Website Blog posts
  • Social Media
  • Emails

Visit York

The Joseph Rowntree Theatre is a member of Visit York, and as part of this membership we are able to:

  • List your show on the Visit York events database.
  • Place our theatre brochure in the Visit York tourist information offices.
  • Submit information to Visit York to be included in their monthly newsletter.
  • Submit news or offers for editorial consideration in their Weekly News. Content and images are provided by the hirer.

This information is available to both visitors and local guest house and hotel owners and is a great way to spread the news about your event to a wider audience.

Online Advertising

We will promote your show online through Facebook and Google adverts. We will work with you to coordinate this activity with your own marketing.


Additional Services
To further boost your show and in addition to the services detailed above, we offer the following services (all prices include VAT):

Brochure  
Full page (top half image, bottom half text) £120
Spotlight double-page profile (two facing pages) £210
   
Email  
Show specific email  £120
   
Visit York News  
Submission of your event on your behalf No charge
   
Facebook  
Facebook advert From £50