What marketing we do to help promote your show

In order to help promote your show, the theatre implements a wide range of marketing activities. The core elements of this support are included in your hire fee, plus there are options to use additional services.

Core Elements


Produced three time a year, 6,000 copies are printed. We mail them out to the theatre’s database (currently 2,200). Copies are delivered to Visit York, York libraries, local guesthouses and hotels. We also hand out the brochure to audiences leaving all shows.

  • Quarter page listing

Monthly e-newsletter

4000 emails distributed monthly

  • Show listing

York Press theatre advert

Monthly full back page advert in What’s On supplement.

Listing of all events for that month.

  • Show listing


Web posting including event imagery, short description with link to box office.

Theatre displays

Posters and leaflets within the theatre. Poster displays are updated every Monday, and in a strict rotational order, so if you get your posters to us early, we will use the poster for the next show in sequence to replace any blanks.


All events are featured on the theatre’s automatic Twitter feed, with regular reminders as the show approaches.

  • Daily: Performance today or tomorrow.
  • Weekly: Performances in the next week

Other social media

Build social media links with “jrtheatre”

Social media is a fantastic way of reaching out to new audiences, and you can help us to make it better by:

Follow “jrtheatre” on Facebook and Twitter
Encourage your performers and supporters to follow “jrtheatre”.
Mention “jrtheatre”
Mention www.twitter.com/jrtheatre and www.facebook.com/jrtheatre in your newsletters, especially e-newsletters.
Tag “jrtheatre”
Tag us in your posts (and ask your cast to tag us in posts) when you are auditioning new cast, when you announce a show title, when you are rehearsing, when you are in the theatre – we will “share” this information. 
On Facebook, share our posts about your show! Lots of people click on ‘like’ but sharing is far more effective at spreading the message.
Message us
Message us on Facebook with your pictures, or tag us in them and we will share them. Posts with pictures get read twice as often as those without.

Weekly Hirers

In addition to the services outlined above weekly hirers also receive:


Half page space in the brochure with text and image


Promotional email to targeted data set

York Press

Advertorial post 100 words + one image

Facebook - Show listing

Posts leading up to your show

Facebook - Advert

One week advert or boost

Visit York

Joseph Rowntree Theatre is a member of Visit York

  • Show listing post on Visit York events database.
  • Theatre submits monthly copy to be included in Visit York newsletter.
  • Theatre submits news or offers for editorial consideration in their Weekly News - content and images are provided by the hirer.

Additional Services

To further boost your show and in addition to the services detailed above, we offer the following services, all at substantially discounted rates (all prices include VAT):

Half page advert£35
Full page advert£97
Premium page advert (page 3 and centre pages)£120
Double page advert (2 centre pages)£180
Promotional email£97*
Bespoke email campaign
*up to 1000 sends
Visit York News
Submission of news on your behalfNo charge
York Press Theatre Advert
Advertorial (subject to availability)£75
Facebook advertFrom £20