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Hiring

Hiring

Marketing

The theatre provides a series of marketing activities to help promote your show, all aimed to work alongside your own marketing activities.

Please contact us at marketing@jrtheatre.co.uk if you want to discuss any aspects of your marketing plans. 


SEASON LAUNCH

We break out year into three seasons with tickets for each season going on sale together.

Season

Friends Release*

Public Release Booking Deadline Copy Deadline
Feb - May 1 - 7 December 8 December 1 October 1 November
June - Sept 1 - 7 April 8 April 1 February 1 March
Oct - Jan 1 -7 August 8 August 1 June 1 July

*For the first seven days, we provide priority booking for the Friends of the Joseph Rowntree Theatre.

Subject to all information being provided by the copy deadline, your show will be included in our season launch communication.


WEBSITE SHOW PAGE

Every show is given a dedicated show page on the website.  This is populated with the text and image you provide when booking.  It can be updated with additional information on casting and rehearsals as your show planning progresses.


BROCHURE

7,500 copies are produced and printed per season of which 2,500 get posted directly to our mailing list with the balance distributed primarily in the theatre. There is also an online version on the website.

All Session Hires receive a quarter page listing in the Brochure.  Upgrades are available to increase the size to a full page listing or a Spotlight double page feature as per the examples below:

 


images

As part of your booking confirmation you will need to provide one bold, text free landscape image of high quality. This image will be used across all our marketing activities so it’s important that it is a strong image. Any images that do not meet the requirements may be rejected. Check the full specification here.

PHOTOGRAPHER

As part of our volunteer network we have access to the services of an experienced show production photographer who is happy to come to technical or dress rehearsals to take production images or earlier in your planning to assist with the main show promotion images. You can contact him directly on photographer@jrtheatre.co.uk


COMMUNICATIONS

Online

Show specific feature in our season communications distributed via:

  • Email newsletter
  • Facebook, Instagram and Twitter posts
  • Website Blog posts

Press Release

Distributed to all our media contacts as part of Season Launch PR 

Visit York

As part of our Visit York membership we list your show on the Visit York events database


SOCIAL MEDIA

Our social media profiles and handles are:

Twitter www.twitter.com/jrtheatre @jrtheatre
Facebook www.facebook.com/jrtheatre @jrtheatre
Instagram www.instagram.com/josephrowntreetheatre @josephrowntreetheatre

Follow, Mention and Tag

Encourage your performers and supporters to follow us. Mention and tag the Joseph Rowntree Theatre in all your posts so we can share this information. Posts with pictures get read twice as often as those without.

Share, Retweet

Share or Retweet our posts to help spread the word about your production.

Your scheduled posts

Please email us at marketing@jrtheatre.co.uk with your social media schedule.


Posters and Leaflets

REQUIRED: 2x A1 posters for the foyer and outdoor display are required. 
OPTIONAL: Leaflets should be A5 or 1/3 A4. (100-200 copies recommended)


WEEKLY & BOX OFFICE SPLIT HIRERS

In addition to the services outlined above, weekly and box office split hirers receive the following marketing support.

Brochure

A full page listing, which can be upgraded to a spotlight double page feature. 

Online Advertising

We do a variety of online advertising on google, facebook and instagram to promote the season and individual shows.  These have proved to be extremely successful in boosting ticket sales.  Specifically your package includes 

  • Facebook Advert £50 budget three weeks before the show

 Should you wish to add to this - you can top up the Ad budget and we will add or extend campaigns accordingly


Additional Services
These services are available to all hirers where not included in their package. They can be booked at the beginning of the season or as ticket sales progress as a way to further boost your show (all prices include VAT):

Brochure  
Full page (top half image, bottom half text) £120
Spotlight double-page profile (two facing pages) £210
   
Email  

Show specific email 

Bespoke email written from data provided and sent 6 weeks before show date using theatre email service to targeted data set from theatre database.  

£120

Three-part email

First email written sent at launch date to all previous show/production audience  

Second bespoke email sent 6 weeks before show data to agreed data set from theatre database.  This includes a remain 5 days’ after to all non openers of the email

Third email reminder sent one week before show date to data set who have not booked. Emails will be written from data provided and sent using theatre email service. 

£210
   

Online Advertising 

Facebook & Instagram Ads have proven to be an extremely effective promotion tool to boost tickets sales. We have the services of a specialist digital advertising agency which is a great asset  This services is available to hirers, with the hirer paying the Advert cost 

New Instagram standalone ads have been producing excellent results.  These require a video  in order to create it

From £50

   






 


Deadlines

The latest we can take bookings is as follows:

  • Brochure is the copy deadline (see Season Launch section)
  • Email 8 weeks before the show
  • Facebook, Instagram ads 4 weeks before the show

To book any Additional Services simply email james.moore@jrtheatre.co.uk 


LOCAL MEDIA CONTACTS

Click here for the details of the most active Media supporters of what’s on in the York area.