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What marketing we do to help promote your show

The theatre will work with you to help you promote your event. The theatre implements a wide range of marketing activities. The core elements of this support are included in your hire fee, plus there are options to use additional services.


Local Publicity Contacts
We have also complied a list of key contacts in the local media  Publicity Contacts for you to use when promoting your show.

Core Elements

Produced three times a year, 7,500 copies are printed. We mail them out to the theatre’s database (currently 3,500). Copies are delivered to Visit York, York libraries, local guesthouses and hotels. We also hand out the brochure to audiences leaving all shows.

As part of your hire of the theatre, you receive a quarter page entry in the brochure, this can be upgraded to a full page.

We will advertise your show on our website along with a link to our online box office.  Each season will go on sale at a specific date either December, April or August .

Please check the details outlined later in this section regarding the images we require for our website.

Theatre displays
We can display your posters and leaflets within the theatre foyer and posters are displayed in "date of show" order. We update the poster displays each Monday. As soon as there is space for your poster it will be displayed.  Posters need to be A1 in size to maximise the space in the displays. Ideally leaflets should be A5 or 1/3 A4

Build social media links with “jrtheatre”

Social media is a fantastic way of reaching out to audiences. Our social media profiles are:




Follow, Mention  and Tag
Encourage your performers and supporters to follow, mention and tag the Joseph Rowntree Theatre in all your posts so we can share this information.

On Facebook, share our posts about your show! Lots of people click on ‘like’ but sharing is far more effective at spreading the message. 

Message us

Message us on Facebook and Instagram with your pictures, or tag us in them and we will share them. Posts with pictures get read twice as often as those without.

Weekly Hirers

In addition to the services outlined above, weekly hirers also receive the following additional marketing support. 

As a weekly hire, your space in the brochure is increased to a full page, top half of the space is an image with the information about the show below.

Visit York
Joseph Rowntree Theatre is a member of Visit York, and as part of this membership we are able to:

  • List your show on the Visit York events database.
  • Place our theatre brochure in the Visit York tourist information offices.
  • Submit information to Visit York to be included in their monthly newsletter.
  • Submit news or offers for editorial consideration in their Weekly News. Content and images are provided by the hirer.

This information is available to both visitors and local guest house and hotel owners so is a great way to spread news about your event to a wider audience.

Additional Services
To further boost your show and in addition to the services detailed above, we offer the following services, all at substantially discounted rates (all prices include VAT):

Full page (top half image, bottom half text) £120
Spotlight double page profile (two facing pages) £210
Show specific email  £120
Visit York News  
Submission of your event on your behalf No charge
Facebook advert From £50

Please contact us via email to publicity@jrtheatre.co.uk if you wish to discuss any aspects of promoting your show.

Brochure Adverts/ Printed Material

Type Orientation Size
Posters Portrait A1
Flyers Portrait A5

Theatre brochure inclusion:

Brochure Deadline Design & Print Issue from
February  - May 1 November November Mid-December
June - September 1 March March Mid-April
October - January 1 July July Mid-August