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The theatre provides a series of marketing activities to help promote your show, all aimed to work alongside your own marketing activities.

Please contact us at marketing@jrtheatre.co.uk if you want to discuss any aspects of your marketing plans. 


We break out year into three seasons with tickets for each season going on sale together.


Friends Release*

Public Release Copy Deadline
Feb - May 1 - 7 December 8 December 1 November
June - Sept 1 - 7 April 8 April 1 March
Oct - Jan 1 -7 August 8 August 1 July

*For the first seven days, we provide priority booking for the Friends of the Joseph Rowntree Theatre.

Subject to all information being provided by the copy deadline, your show will be included in our season launch communication.


Every show is given a dedicated show page on the website. This is populated with the text and image you provide when booking. It can be updated with additional information on casting and rehearsals as your show planning progresses. Add "Don't forget to use this show page URL when sending traffic to the website to book tickets."


7,500 copies are produced and printed per season of which 2,500 get posted directly to our mailing list with the balance distributed primarily in the theatre. There is also an online version on the website.

All Session Hires receive a quarter page listing in the Brochure.  Upgrades are available to increase the size to a full page listing or a Spotlight double page feature as per the examples below:



As part of your booking confirmation you will need to provide one bold, text free landscape image of high quality. This image will be used across all our marketing activities so it’s important that it is a strong image. Any images that do not meet the requirements may be rejected. Check the full specification here.


As part of our volunteer network we have access to the services of an experienced show production photographer who is happy to come to technical or dress rehearsals to take production images or earlier in your planning to assist with the main show promotion images. You can contact him directly on photographer@jrtheatre.co.uk



Show specific feature in our season communications distributed via:

  • Email newsletter
  • Facebook, Instagram and Twitter posts
  • Website Blog posts

Press Release

Distributed to all our media contacts as part of Season Launch PR 

Visit York

As part of our Visit York membership we list your show on the Visit York events database


Our social media profiles and handles are:

Twitter www.twitter.com/jrtheatre @jrtheatre
Facebook www.facebook.com/jrtheatre @jrtheatre
Instagram www.instagram.com/josephrowntreetheatre @josephrowntreetheatre

Follow, Mention and Tag

Encourage your performers and supporters to follow us. Mention and tag the Joseph Rowntree Theatre in all your posts so we can share this information. Posts with pictures get read twice as often as those without.

Share, Retweet

Share or Retweet our posts to help spread the word about your production.

Your scheduled posts

Please email us at marketing@jrtheatre.co.uk with your social media schedule.

Posters and Leaflets

REQUIRED: 2x A1 posters for the foyer and outdoor display are required.
OPTIONAL: Leaflets should be A5 or 1/3 A4. (100-200 copies recommended)

Delivery: Box Office is open 10-2 every day except Sunday and when shows are running.


In addition to the services outlined above, weekly and box office split hirers receive the following marketing support.


A full page listing, which can be upgraded to a spotlight double page feature. 

Online Advertising

We do a variety of online advertising on google, facebook and instagram to promote the season and individual shows.  These have proved to be extremely successful in boosting ticket sales.  Specifically your package includes 

  • Facebook Advert £50 budget three weeks before the show

 Should you wish to add to this - you can top up the Ad budget and we will add or extend campaigns accordingly

Additional Services
These services are available to all hirers where not included in their package. They can be booked at the beginning of the season or as ticket sales progress as a way to further boost your show (all prices include VAT):

Full page (top half image, bottom half text) £120
Spotlight double-page profile (two facing pages) £210

Flyer Insert

Should you wish to do an additional promotion of your show once the season is underway, we can insert a standalone A5 flyer into the brochure to be handed out at the end of shows. This service is available on a 20 show basis (approximately one month) £65.


Show specific email 

Bespoke email sent 6 weeks before show date to targeted data set from theatre database. Written from data provided by hirer and sent using theatre email service.


Three-part email

- First email sent at launch date or 8 weeks before to all previous show/production audience data set. 

- Second email sent 6 weeks before show data to total theatre database (excluding those who received first email). Includes a re-mail 5 days’ after to all non-openers of the email.

- Third email reminder sent one week before show date to not booked data set.
Written from data provided by hirer and sent using theatre email service.


Online Advertising 

Facebook & Instagram Ads have proven to be an extremely effective promotion tool to boost tickets sales. We have the services of a specialist digital advertising agency which is a great asset  This services is available to hirers, with the hirer paying the Advert cost 

New Instagram standalone ads have been producing excellent results. These require a video in order to create it. If you do not have a video, but have a set of strong photoshoot images these can be made into a reel.

From £50




The latest we can take bookings is as follows:

  • Brochure is the copy deadline (see Season Launch section)
  • Email 8 weeks before the show
  • Facebook, Instagram ads 4 weeks before the show

To book any Additional Services simply email james.moore@jrtheatre.co.uk 


Click here for the details of the most active Media supporters of what’s on in the York area.