What marketing we do to help promote your show
The theatre will work with you to help you promote your event. The theatre implements a wide range of marketing activities. The core elements of this support are included in your hire fee, plus there are options to use additional services.
Local Publicity Contacts
We have also complied a list of key contacts in the local media Publicity Contacts for you to use when promoting your show.
Produced three times a year, 7,500 copies are printed. We mail them out to the theatre’s database (currently 2,900). Copies are delivered to Visit York, York libraries, local guesthouses and hotels. We also hand out the brochure to audiences leaving all shows.
As part of your hire of the theatre, you receive a quarter page listing in the brochure.
Each month, the theatre sends an email to its contacts detailing what is happening in the forthcoming month. This email is sent to over 6,300 people.
York Press theatre advert
Once a month, the theatre places an advert on the back page of the What’s On supplement in the York Press. Your production will be included in this listing.
As soon as we have all the information we need about your production, we will advertise your show on our website along with a link to our online box office. Please check the details outlined later in this section regarding the images we require for our website.
We can display your posters and leaflets within the theatre foyer and posters are displayed in "date of show" order. We update the poster displays each Monday. As soon as there is space for your poster it will be displayed. Posters need to be A1 in size to maximise the space in the displays. Ideally leaflets should be A5 or 1/3 A4
Build social media links with “jrtheatre”
Social media is a fantastic way of reaching out to audiences. Our social media profiles are:
Follow, Mention and Tag
Encourage your performers and supporters to follow, mention and tag the Joseph Rowntree Theatre in all your posts so we can share this information.
On Facebook, share our posts about your show! Lots of people click on ‘like’ but sharing is far more effective at spreading the message.
Message us on Facebook and Instagram with your pictures, or tag us in them and we will share them. Posts with pictures get read twice as often as those without.
In addition to the services outlined above, weekly hirers also receive the following additional marketing support.
As a weekly hire, your space in the brochure is increased to half a page to include an image for your production.
We will use the show information you provide as content to send a promotional email to a targeted data set of our customers to help boost the promotion of your event.
Each month we include your show in an advertorial advert on the back page of the York Press What's On supplement. The space available for each show is around 80 words plus an image.
Facebook - Show listing
We will promote your show on the Joseph Rowntree Theatre Facebook page through regular posts to our followers.
Facebook - Advert
To help support you with your marketing of the show, we will place a Facebook advert to help raise awareness of your production to a wider audience than just our followers. The advert will run for one week.
Joseph Rowntree Theatre is a member of Visit York, and as part of this membership we are able to:
This information is available to both visitors and local guest house and hotel owners so is a great way to spread news about your event to a wider audience.
To further boost your show and in addition to the services detailed above, we offer the following services, all at substantially discounted rates (all prices include VAT):
|Half page advert||£39|
|Full page advert||£99|
|Premium page advert (page 3 or a single centre page)||£120|
|Double page advert (two facing pages)||£180|
|One email campaign (up to 1,000 sends)||£97|
|Three email campaign (targeted subset of our database, up to 5,000 sends)||£350|
|Visit York News|
|Submission of news on your behalf||No charge|
|York Press Theatre Advert|
|Advertorial (subject to availability)||£75|
|Facebook advert||From £20|
Please contact us via email to email@example.com if you wish to discuss any aspects of promoting your show.
Brochure Adverts/ Printed Material
Theatre brochure inclusion:
|Brochure||Deadline||Design & Print||Issue from|
|January - May||1 November||November||Mid-December|
|May - September||1 March||March||Mid-April|
|September - January||1 July||July||Mid-August|
Advertorial, Email, Facebook Advert
Any additional text and images required for additional marketing services need to be provided to the York Press Advertorial deadline as follows:
|Press advertorial deadline||First Friday of the month before your show|
|Example||Show date: 25 - 27 October|
|Advert appears: 27 September|
|Information required: by 7 September|