The theatre provides a series of marketing activities to help promote your show, all aimed to work alongside your own marketing activities.
Please contact us at email@example.com if you want to discuss any aspects of your marketing plans.
We break out year into three seasons with tickets for each season going on sale together.
|Public Release||Booking Deadline||Copy Deadline|
|Feb - May||1 - 7 December||8 December||1 October||1 November|
|June - Sept||1 - 7 April||8 April||1 February||1 March|
|Oct - Jan||1 -7 August||8 August||1 June||1 July|
*For the first seven days, we provide priority booking for the Friends of the Joseph Rowntree Theatre.
Subject to all information being provided by the copy deadline, your show will be included in our season launch communication.
Every show is given a dedicated show page on the website. This is populated with the text and image you provide when booking. It can be updated with additional information on casting and rehearsals as your show planning progresses.
7,500 copies are produced and printed per season of which 2,500 get posted directly to our mailing list with the balance distributed primarily in the theatre. There is also an online version on the website.
All Session Hires receive a quarter page listing in the Brochure. Upgrades are available to increase the size to a full page listing or a Spotlight double page feature as per the examples below:
As part of your booking confirmation you will need to provide one bold, text free landscape image of high quality. This image will be used across all our marketing activities so it’s important that it is a strong image. Any images that do not meet the requirements may be rejected. Check the full specification here.
As part of our volunteer network we have access to the services of an experienced show production photographer who is happy to come to technical or dress rehearsals to take production images or earlier in your planning to assist with the main show promotion images. You can contact him directly on firstname.lastname@example.org
Show specific feature in our season communications distributed via:
Distributed to all our media contacts as part of Season Launch PR
As part of our Visit York membership we list your show on the Visit York events database
Our social media profiles and handles are:
Follow, Mention and Tag
Encourage your performers and supporters to follow us. Mention and tag the Joseph Rowntree Theatre in all your posts so we can share this information. Posts with pictures get read twice as often as those without.
Share or Retweet our posts to help spread the word about your production.
Your scheduled posts
Please email us at email@example.com with your social media schedule.
REQUIRED: 2x A1 posters for the foyer and outdoor display are required.
OPTIONAL: Leaflets should be A5 or 1/3 A4. (100-200 copies recommended)
In addition to the services outlined above, weekly and box office split hirers receive the following marketing support.
A full page listing, which can be upgraded to a spotlight double page feature.
We do a variety of online advertising on google, facebook and instagram to promote the season and individual shows. These have proved to be extremely successful in boosting ticket sales. Specifically your package includes
Should you wish to add to this - you can top up the Ad budget and we will add or extend campaigns accordingly
These services are available to all hirers where not included in their package. They can be booked at the beginning of the season or as ticket sales progress as a way to further boost your show (all prices include VAT):
|Full page (top half image, bottom half text)||£120|
|Spotlight double-page profile (two facing pages)||£210|
Show specific email
Bespoke email written from data provided and sent 6 weeks before show date using theatre email service to targeted data set from theatre database.
First email written sent at launch date to all previous show/production audience
Second bespoke email sent 6 weeks before show data to agreed data set from theatre database. This includes a remain 5 days’ after to all non openers of the email
Third email reminder sent one week before show date to data set who have not booked. Emails will be written from data provided and sent using theatre email service.
Facebook & Instagram Ads have proven to be an extremely effective promotion tool to boost tickets sales. We have the services of a specialist digital advertising agency which is a great asset This services is available to hirers, with the hirer paying the Advert cost
New Instagram standalone ads have been producing excellent results. These require a video in order to create it
The latest we can take bookings is as follows:
To book any Additional Services simply email firstname.lastname@example.org
We are See It Safely approved so you can feel confident and safe and when visiting the theatre. Read more.
You'll be surprised how much is going on in our theatre - plays, tribute bands, musicals and more. Don't miss out!
Take a look now at what's coming soon to the theatre in 2022